Today we are announcing our new campaign, The Science of Speed, which represents an epiphany and turning-point for us as a company. After spending decades of research and development devoted to all-things-fast, we've realized that speed is relative. The Science of Speed invites all outdoor enthusiasts to participate no matter what pace they live life at. The mantra will also serve as our future design strategy, with a focus on technical construction, innovative properties and quality fabrications. You can find the new campaign across our website and socials, so give us a 'Like' and 'Follow'.
"Spyder has always subscribed to the mantra of creating products with purpose," said Brady Collings, Spyder's GM. "The launch of The Science of Speed is especially important to the brand as we are committed to providing consumers with the necessary tools to live out their adventure and continue on their journey, whether on the mountain or off."
Having led the ski industry in development and production for over forty years, beginning with the launch of the first-ever padded race sweater in 1978 and through the expansion of the ski racing community, we invested in extensive research to create products that enabled racers to reach new speeds and break records. Today, Spyder is one of the world's most recognizable outdoor and lifestyle brands.